New Books

New Books in the Library
November 2008


NAR members and Association staff can borrow up to three electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection.  Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10.


New eBooks: 

 




Good in a Room
by Stephanie Palmer

Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.

 

Mortgage Myths 
by Ralph R. Roberts

The mortgage game has changed dramatically, and you need to know the rules! Based on years of firsthand experience as borrowers, mortgage and real estate brokers, instructors, and industry insiders, Ralph Roberts and Chip Cummings team up to wipe out all the myths about mortgages and deliver the information you need to purchase and secure profitable long-term investments.

 


Being Positive and Staying Positive 
by Pauline Rowson

Changing work patterns, pressures of this fast-paced life, family problems, life cycle changes, and poor health can leave even the most positive of us feeling negative. This practical, easy, step-by-step guide shows you: how to find contentment with yourself, how to increase your self confidence, how to cope with negative stress, how to realize your full potential, how to stop being frustrated with life and start living it, how to benefit from being positive and staying positive even when things get difficult, and how to handle difficult people and situations and keep calm.

 


Billion Dollar Lessons  
by Paul B. Carroll

Billion Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. It draws on vivid examples to help you thoroughly assess potentially disastrous strategies before they bring your company down. Think of Billion Dollar Lessons as the flip side of Good to Great, but just as eye opening and essential as that business classic. Billion Dollar Lessons will keep you from going from good to gone.

 


Identity Theft 
by Gavin Mills

Identity theft is a horrifying and traumatic experience. It is a growth industry that affects everyone. If you have never been the victim of identity theft, count yourself lucky. But luck is not enough. This book is essential for everyone, as we are all potential victims. Learn how to protect yourself against it, how to spot the warning signs and what to do if you think someone may have stolen your identity.  

 


Entrepreneurship 
by John Forbat

Challenge the normally accepted limits of "what is possible" in business .  Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things.  The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.


New Books in the Library:





Saving the Deal
(click here to purchase this book through www.amazon.com)
by Tracey Rumsey
New York, NY : American Management Association, 2008.

“In a perfect world, real estate agents would work only with prospective home buyers who have preapproved financing, and sellers who are fully aware of their property’s title status. In reality, Realtors can do everything right to get listings, present houses, and make deals . . . only to have them fall through at the last minute. Saving the Deal gives readers proactive tips and valuable advice that will help save them the pain and heartache—not to mention the cost—that comes from losing a deal. ” (American Management Association)




Creating Great Town Centers and Urban Villages
(click here to purchase this book through www.amazon.com)
Washington, D.C. : Urban Land Institute, 2008.

“What are the factors that make a town center exceptional and not just another routine shopping area? Packed with color photographs, site plans, and case studies of top new projects, as well as classics that have endured the test of time, this book gives you the inside story and the details on how town centers were developed and what makes them innovative. It provides hard-to-find facts on costs, rents, land uses, and more. A full chapter on trends analyzes what is working and what is coming next.” (Urban Land Institute)

 

 



Sway: The Irrestistible Pull of Irrational Behavior
(click here to purchase this book through www.amazon.com)
by Ori Brafman and Rom Brafman
New York, NY : Doubleday, 2008.

“A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.” (Doubleday)

 

 





Retail Development Handbook
(click here to purchase this book through www.amazon.com)
by Robert K. Cooper
New York, NY : Crown Business, 2001.

“For centuries, it has been assumed that there are vast limits to human capacity. Now, although a host of scientific discoveries prove this wrong, a mindset of limits persists, blocking us from our greatest possibilities and leaving us feeling bombarded by stress, change, and uncertainty. No matter how hard we work, no matter how much we give, we're still not getting what we hoped for. There is another way. Dr. Robert Cooper, a neuroscience pioneer and leadership advisor, urges us to take a radically different view of human capacity. We are mostly unused potential, he says, employing less than 10 percent of our brilliance or hidden talents. In easy-to-follow steps, he explains how to develop and apply the art and science of your hidden capacity. The art is the motivation and inspiration coming from the wonderful stories that are the heart of The Other 90%. Dr. Cooper draws on his wide-ranging insights and experiences to show how it's possible to make a difference in yourself and others. However, inspiration without a way to turn vision into reality is an empty vessel. Combining art with science, Dr. Cooper provides extraordinary help in the form of specific, little-known practical ways to use the latest research in neuroscience, performance psychology, and work physiology for excelling in a pressure-filled world.” (Crown)

 





The Encore Effect
(click here to purchase this book through www.amazon.com)
by Mark Sanborn
New York, NY : Doubleday, 2008.

“Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count.

Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore?

Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life.
Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice advice and rousing encouragement will help you shine in every situation where it matters most.” (Doubleday)



Real Estate Development: Principles and Process
(click here to purchase this book through www.amazon.com)
by Mike E. Miles, Gayle L. Berens, Mark J. Eppli and Marc A. Weiss
Washington, D.C. : Urban Land Institute, 2008.

“Ideal for those new to real estate development, this comprehensive reference book offers a thorough and practical introduction. Using an eight-stage model of the development process, the authors explain idea conception, feasibility, planning, financing, market analysis, contract negotiation, construction, and asset management. Ongoing case studies of an office and a multifamily development provide realistic examples.” (Urban Land Institute)



The Nonverbal Advantage
(click here to purchase this book through www.amazon.com)
by Carol Kinsey Goman
San Francisco, CA : Berrett-Koehler Publishers, Inc., 2008.

“The workplace is a "blink" world. Studies show we form opinions of one another within 7 seconds of meeting, and that 93% of the message people receive from us has nothing to do with what we actually say. Good nonverbal communication skills are a huge professional advantage. Carol Kinsey Goman combines the latest research and her 25 years of practical experience as a consultant, coach and therapist to offer a fun and practical guide to understanding what we and the people we work with are saying without speaking. Goman writes in an informal, conversational tone, illustrating her points with cartoons, photos and anecdotes, and she includes dozens of simple and enlightening exercises readers can practice to gain control over the message their body is sending. The Nonverbal Advantage will help readers communicate far more effectively, understand those around them more completely, and project a more accurate picture of who they really are to their colleagues, clients and partners.” (Berrett-Koehler Publishers, Inc.)